Bespoke Software

Powering Seamless Giving: Good2Give's Bespoke Donation Platform

We engineered a high-performance, accessible donation platform for Good2Give, significantly streamlining the giving process and contributing to over $250 million in platform donations.

Build Your Custom Platform

Project Overview

Quick facts about this custom donation platform.

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Client
Good2Give, Australia
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Industry
Charity & Philanthropy
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Project Type
Custom Donation Platform
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Delivery Time
Initial build: 12 months
Ongoing support & improvements since 2012
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Services
Platform, Payroll Giving, Integrations
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Status
Completed and Live
PROBLEM

The Challenge Empite Faced

Empite was tasked with creating a robust donation platform that could seamlessly serve multiple user types including donors, corporate partners, and charities. The solution needed to ensure high accessibility and mobile responsiveness for a diverse audience, while also improving load speed and optimizing for both SEO and donation conversion rates. Each of these requirements was critical to delivering a platform that maximized impact and usability for all stakeholders.

SOLUTION

How Empite Approached It

Empite conducted a thorough UX audit of the old site, mapping user journeys for each audience segment, and designed a clean, modern UI with clear CTAs and intuitive navigation. The team implemented scalable donation page features and API integrations to enable seamless giving, ensured WCAG-compliant accessibility and cross-device performance testing, and provided the client with a comprehensive content editing guide along with ongoing support post-launch.

Platform Technology

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Enhanced Performance
A fully responsive, fast-loading website with improved donor engagement and navigation, leading to a better online experience.
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Boosted Conversion Rates
Increased conversion rates for both individual donations and corporate sign-ups, demonstrating enhanced call-to-action effectiveness.
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Positive Stakeholder Feedback
Positive feedback received from valued partners and charity users, indicating satisfaction with the improvements made.
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Foundation for Future Digital Initiatives
A strong foundation established for upcoming digital campaigns and storytelling initiatives, enabling future growth and outreach.
OUTCOME

Project Outcomes & Impact

The new platform delivered measurable improvements in performance, engagement, and conversion rates, earning positive feedback from stakeholders and establishing a strong foundation for future digital growth.
PLATFORM USERS 250K+
DONATIONS PROCESSED $250M+
CORPORATE PARTNERS 60+
YEARS EXPERIENCE 10+

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